Piktochart is an online design application that helps anyone quickly create stunning visuals graphics such as infographics, presentations, printable posters or reports. Visual graphics are used by businesses to present their report and for their marketing purposes, by teachers, by students… because of its ability to summarize information and better engage.
Piktochart had to hook its 2,000,000 users by demonstrating that anyone with no design skills can still create beautiful infographics, presentations or report. To accomplish this, Piktochart needed to drive its users through the design of well-organized and attractive graphics. Such result wouldn’t have been possible if users couldn’t utilize Piktochart to its full capacity.
Thanks to captivating guides, users work on their design projects with confidence. This shortens training time and confirmes that with Piktochart design is simple.
Piktochart users have different objectives. They create visual graphics either for (financial, commercial, social, educational…) presentations, blogs, social media… This requires for Piktochart to deliver for each of them a simplified and personalized experience.
Each features are explained in small bubbles to help users achieve their work successfully. Piktochart anticipates its users need by suggesting action to undertake before they get lost. Piktochart also uses guides to direct users in what to do, to make users discover the potential of the tool and to reduce their effort in trying to complete their tasks.
With the real-time guidance, Piktochart users can save time in the performance of their tasks. For example when you try to resize a shape for the first time and you distort it, a guide suggest you what to resize proportionally.
This is for a better user experience. Piktochart identifies incorrect uses and suggest another way to use its features.
The same thing occurs when you reach the end of the page. You are informed that you can have a larger design worksheet to work, are suggested to change the paper size and are helped to do it.
This is how Piktochart anticipates your need!
Piktochart has totally reduced its support costs and efforts by implementing a support widget. The widget consists of help guides that can be quickly accessed by users to solve their pain-points. Piktochart simplifies its users support by providing a self-serving that are available 24/7 and allows users to browse different guides and select the appropriate ones. Users better understand the product without contacting any technical or support team. This really reduce the support requests.